Bespoke Retail Display Solutions
When we were approached by US skin care brand Drunk Elephant to help with their project to stage a pop-up with Space NK we were happy to assist. They wanted to celebrate Drunk Elephants launch with an immersive pop-up. We were able to supply them with bespoke retail display solutions that fitted their brie perfectly.
The ‘House of Drunk’ took place in London over two days and was the first such immersive from the US brand, giving visitors their first chance to buy Drunk Elephant products in the UK.
To complement their branding and to show off their products to the maximum Drunk Elephant chose a fluorescent colour pallet. We were required to make boxes, shelves and tables using Perspex florescent acrylic. This acrylic material sports a vivid florescent edge. Therefore it appears to glow under ambient lighting, as though it has its own light source; thus creating a striking visual effect for any display.
We worked with Drunk Elephant to fabricate eye catching pieces which not only matched their design brief, but looked stunning too. By using fluorescent rods we were able to add another dimension to tables and stands. As we were familiar with this material, and knew not only its possibilities but also its limitations, we were able to advise Drunk Elephant about which aspects of their design could be improved.
If you are interested in using florescent acrylic for your project it is also useful to know that another option which could be more suitable for you is a florescent anti-reflective acrylic which displays the same vivid edge. It is available in the same range of colours, but has a matt finish on both sides.