Bespoke Retail Display Solutions
When US skin care brand Drunk Elephant wanted to celebrate its launch with an immersive pop-up, staged together with Space NK, we were happy to assist by supplying them with bespoke retail display solutions.
The ‘House of Drunk’ took place in London over two days and was the first such immersive from the US brand, giving visitors their first chance to buy Drunk Elephant products in the UK.
To complement their branding and to show off their products to the maximum Drunk Elephant chose a fluorescent colour pallet. We were required to make boxes, shelves and tables using Perspex florescent acrylic. This acrylic material sports a vivid florescent edge. Therefore it appears to glow under ambient lighting, as though it has its own light source; thus creating a striking visual effect for any display.
We worked with Drunk Elephant to fabricate eye catching pieces which not only matched their design brief, but looked stunning too. By using fluorescent rods we were able to add another dimension to tables and stands. As we were familiar with this material, and knew not only its possibilities but also its limitations, we were able to advise Drunk Elephant about which aspects of their design could be improved.
Another florescent option is a florescent anti-reflective which displays the same vivid edge. It is available in the same range of colours, but has a matt finish on both sides.